coreanito relleno [InsideBiz] Ep.13 - Reverse marketing / "goods" items / Swimsuits & Sunglasses _ Full Episode

Reverse marketing / "goods" items / Swimsuits & Sunglasses / 역발상 경영 / '굿즈'전략 / 수영복 & 선글라스

Reverse marketing, turning crisis into opportunity
Along with the continuing slow growth and economic downturn, industrial structure has faced a lot of changes and market demand has decreased as well. Also, we've seen a slowdown in the rate of export increase, which has been leading the domestic economy. Therefore, increasing number of companies who have faced sluggish exports have focused on reverse marketing, a strategy to turn crisis into opportunity. They aim to boost innovation and strengthen competitiveness in exports by promoting reverse marketing strategies. On Smart Korea, we have an in-depth analysis on the rise of reverse marketing strategies by taking a look at the laver snacks which have gained popularity overseas and snowplow that can be used all year around.

Rise of "goods" items in the Korean market
The increasing number of consumers have shown great interests in collecting "goods" which means the products with special identities and values. Therefore, the distribution industry has boosted the production of so-called "goods" items. Goods used to be considered as
private collections in the past, but a lot of goods items with various practical functions have recently captivated the consumers. On Trend and Issue, we meet the rise of "goods" items which have created a new consumption pattern by combining different tastes with culture.

Changing trends of swimsuits & sunglasses
Summer has arrived when people can get a taste of sunny and warm weather. And a variety of swimsuits and sunglasses have become one of the necessary items throughout the year, including for summer, especially at travel destinations like beaches. Various types of swimsuits including rash guard, retro design and monokini have gained popularity. On Design Biz, we report on the rising sunglasses trends and various designs of swimsuits that fit different body types.

저성장 시대의 고성장 비결, 역발상 경영
저성장과 경기 침체로 인해 산업 구조가 변하고 시장 수요가 줄어들고 있다. 특히 우리 경제를 이끌던 수출 성장세도 둔화되고 있는 상황! 이 위기를 기회로 삼아 적극적으로 활용하는 역발상 기업들이 주목받고 있다. 새로운 발상과 마케팅 전략으로 혁신을 이루고 수출 경쟁력을 확보하는 것이다.
고정관념을 깬 차별화 제품인 김스낵, 편견을 넘어 신시장을 개척한 사계절 제설기까지 기업의 다양한 역발상 경영을 살펴본다.

매출을 극대화 하는 '굿즈'전략
특별한 가치를 지난 굿즈를 수집하고 싶어 하는 소비자가 많아지면서 유통업계도 소비자 취향에 맞는 굿즈를 제작하기 위해 박차를 가하고 있다.
단순히 팬들의 소유욕을 겨냥 했던 마케팅을 넘어 실용성과 문화 그 자체의 의미까지 진화하고 있는 굿즈!
취향과 문화가 만나며 새로운 소비 형태를 이루고 있는 굿즈를 만나본다.

Changing trends of swimsuits & sunglasses
강렬한 햇볕이 내리쬐는 여름, 해변이나 여행지등에서 주로 착용하는 선글라스가 이제는 패션 피플의 필수품으로 일 년 내내 사랑받는 아이템으로 자리 잡았다. 변함없이 꾸준히 사랑받은 레쉬가드와 레트로 디자인의 수영복 그리고 올 해 유행하고 있는 모노키니 디자인까지 여름을 즐기기 위한 필수 아이템 '수영복& 선글라스' 디자인.
선글라스 트렌드와 함께 체형을 커버해줄 수영복 디자인까지 여름을 책임질 필수 아이템에 대해 알아보는 시간 갖는다.

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coreanito relleno [InsideBiz] Ep.13 - Reverse marketing / "goods" items / Swimsuits & Sunglasses _ Full Episode
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